New Braunfels & Houston Luxury Market Report: 2025 Performance Analysis
Market Insights & Reports Andréa Elliott January 16, 2026
Market Insights & Reports Andréa Elliott January 16, 2026
As we establish our benchmarks for 2026, the 2025 data reveals a historic shift in the Texas luxury landscape. Between November 2024 and October 2025, a record 14,418 homes were sold in the $1M+ category, a 12% increase year-over-year.
High-Net-Worth (HNW) buyers are increasingly focused on Texas, where luxury sales now command 17.2% of the total residential dollar volume.
The "Big Four" metros dominate the luxury sector, with Houston leading the state in growth. However, the San Antonio-New Braunfels corridor remains a resilient and high-demand choice for long-term equity.
Houston's 18% jump in sales marks the strongest performance among major Texas metros.
Our analysis of San Antonio Board of Realtors (SABOR) data for the full year 2025 shows that 78132 is a primary driver of luxury volume in the region.
Total Market Volume: $48,394,876 across 38 closed transactions.
Average Sold Price: $1,273,549.
The "Luxury Sprint": While average days on market (DOM) sat at 201, ultra-high-end properties ($1.9M+) moved significantly faster, averaging only 21 days to sell.
While data tells part of the story, results tell the rest. I recently represented the seller of the modern estate pictured above. By leveraging hyper-local marketing and targeting HNW buyer pools, we achieved a record-breaking sales price for the neighborhood. This transaction underscores the intense demand for high-tier assets that moved in just 21 days last year.
Pricing for Velocity: In the 78132 area, the $1.0M-$1.1M range is the highest volume segment, accounting for 10 of the 38 luxury sales last year.
Premium Valuations: Luxury square footage at $423 is now more than double the state average of $188.
Local Nuance: New listings in the luxury sector increased to over 32,000 statewide, suggesting that 2026 will offer HNW buyers better selection but tighter competition for "trophy" homes.
Q: Why is Houston growing faster than other Texas luxury markets? A: Houston's 18% growth in 2025 was fueled by high inventory availability and a diverse economic base.
Q: Is 78132 a good investment for 2026? A: With a median sold price of $1,209,500 and nearly $50M in annual volume, the 78132 zip code remains a premier destination for luxury Hill Country living
The Texas luxury market has officially entered a new era of sophistication. While the record-breaking $24.5 billion in sales from 2025 proves the state's enduring appeal, the 18% surge in Houston and the rapid 21-day turnover in New Braunfels signal that high-tier opportunities require immediate, data-driven action.
As an advisor who specializes in these high-velocity corridors—and having personally navigated the complexities of a record-breaking sale in the 78132 zip code—I understand that for my clients, real estate is more than a transaction; it is a vital component of wealth preservation.
Whether you are looking to capitalize on the diversifying Houston MSA or secure a legacy estate in the New Braunfels Hill Country, you need a partner who understands the "flight to quality" and the micro-market nuances that generic reports miss.
Are you ready to position your portfolio for the 2026 market?
Let’s analyze the off-market opportunities and specific neighborhood trends that align with your investment goals.
🦋 Schedule a 2026 Luxury Portfolio Review 🦋
Important Disclaimer: A. Elliott Advisors Real Estate (AEARE), including Broker/Owner Andréa Elliott and its agents, are licensed Real Estate Advisors, not Certified Public Accountants (CPAs) or Attorneys. The information provided in this article is for market intelligence and educational purposes only. You must consult with a qualified legal and tax professional for advice specific to your personal financial or legal situation.
Fair Housing Statement: A. Elliott Advisors Real Estate (AEARE) is committed to the principles of the Fair Housing Act, ensuring equal opportunity for all.
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